Advertisement

Labubu fever: Singapore PAP politician enlists ‘cutest volunteer’ to engage youth

Lam Pin Min’s Sengkang team debuts viral doll, dressed in PAP’s signature white outfit, during grocery distribution event for elderly

Reading Time:2 minutes
Why you can trust SCMP
Singapore’s People’s Action Party politician Lam Pin Min with the Labubu doll dressed in PAP colours during a grocery distribution event in Sengkang on Sunday. Photo: Facebook/LamPinMin

A politician of Singapore’s ruling party has enlisted a viral toy figure as part of efforts to embrace social media trends and connect with younger constituents.

Advertisement

Dressed in the signature white attire of the People’s Action Party (PAP) and black spectacles, the toffee-coloured Labubu volunteer doll made its debut on Sunday during a grocery distribution event, appearing alongside PAP candidates.

In a Facebook post, PAP politician Lam Pin Min, the branch chairman of Sengkang West, posted a picture with the viral doll, the two dressed in matching white shirts with the PAP party logo.

He wrote: “We have always looked out for and will continue to care for our seniors and underprivileged in the community!”

“We also welcome Labubu, our latest and cutest volunteer to join us in our mission to serve with humility and love!”

Advertisement

In a 30-second TikTok clip posted by Lam, the Labubu doll was passed around among members, with a text in the video stating: “Groceries for our seniors at Compassvale Crescent. Letting them know that they will never be alone.”

Advertisement