Chinese Nvidia distributor pairs graphics cards with Black Myth: Wukong game in offbeat promotion

A mainland Chinese distributor of Nvidia Corp products is looking to boost sales of the US firm’s graphics cards – hardware used by gamers to crank up computing performance – by offering these in a promotion with Black Myth: Wukong, the country’s first triple-A video game.

Guangzhou-based Maxsun, which distributes products based on Nvidia and Advanced Micro Devices technologies, is offering free digital keys to action role-playing game Black Myth: Wukong for each purchase of Nvidia’s GeForce RTX 4070, 4080 and 4090 series graphics card or computers equipped with these hardware until June 18.

A standard copy of Black Myth: Wukong is priced at 268 yuan (US$37). The video game, developed by Tencent Holdings-backed studio Game Science, is set to be released on August 20 for Windows and Sony’s PlayStation 5.

Maxsun’s offbeat promotion reflects growing competition in the mainland graphics card market, where consumers are substituting Nvidia’s products with alternative made-in-China hardware from Moore Threads Technology, a graphics processor start-up that was added to Washington’s trade blacklist last October.