Huawei offers rare price cut on latest smartphones after strong showing in shopping festival
- The Pura 70 series is on sale for a nearly 10 per cent discount, meaning the top-of-the-line Ultra model is available for US$138 less
Huawei Technologies has made a rare price cut for its Pura 70 smartphones, three months after the series hit the shelves, following a strong performance by the brand during China’s 618 midyear shopping festival.
All models in the Pura 70 series are on sale for a nearly 10 per cent discount, meaning the top-of-the-line Ultra model is available for 1,000 yuan (US$138) less, according to a statement from Huawei’s official Weibo account on Thursday. The Pura 70 Pro and Pura 70 Pro+ have had their prices cut by 800 yuan each, while the base model Pura 70 was reduced by 500 yuan.
The discounts will last until the end of this month, according to a notice on Huawei’s website.
Unveiled in China in mid-April, the Pura 70 series represents Huawei’s biggest flagship launch since the August 2023 release of the Mate 60 Pro, which gained world attention for its advanced, home-made processor.
