Threads, Meta’s X challenger, hits 175 million users ahead of 1-year anniversary
- Threads launched last July, timed to win users from X, formerly known as Twitter, during its chaotic takeover by Elon Musk
Meta Platforms’ newest social media offering Threads has over 175 million monthly active users, CEO Mark Zuckerberg revealed on Wednesday, ahead of its first anniversary.
It garnered 100 million users in less than a week, partly because of an easy way for users of the popular platform Instagram to set up their Threads profiles, but some early users subsequently dropped off.
“What a year,” said Zuckerberg in a Threads post. In April, he had put the Threads monthly-active-user figure at more than 150 million.
The monthly average user count gives only a limited picture of the popularity of Threads, which has not revealed key metrics such as the daily-active-user count and average time spent per user.
Although Threads grew the number of users through international expansion and new features, the platform has struggled to drive engagement, according to market intelligence firm Sensor Tower.
