JD.com commits US$900 million to support nationwide trade-in programme for home appliances, consumer goods
- Most of that investment will be used to subsidise consumers for trading in their home appliances and consumer electronics goods
- About 20 million consumers on the mainland are expected to take part in the nationwide trade-in programme via JD.com’s platform
“We expect this year’s trade-in sales for the appliance and household-item categories to increase by 100 per cent from last year,” Lei said. “A total of 20 million consumers are expected to take part in the trade-in programme with us.”
JD.com has earmarked subsidies of about 3 billion yuan each in those two categories, according to Lei. In a separate statement, JD.com said it expected more than 30 million home appliances and consumer items to be traded in through its platform this year.
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The subsidies are also expected to significantly lift JD.com’s trade-in sales in the country’s 25,000 villages and towns, where the firm’s offline presence provides consumers in the hinterland access to the programme, Lei said.
