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Jack Ma-backed fishery-and-agriculture company 1.8 Meters starts sale of seafood products via Alibaba’s Freshippo and Tmall
- The online marketing drive by 1.8 Meters marks another step in Jack Ma’s efforts to branch out into agriculture and sustainable food production
- Hangzhou-based 1.8 Meters currently offers locally sourced frozen yellow croaker fish and fresh mussels in the domestic market
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Coco Fengin Beijing
A fishery-and-agriculture company backed by Alibaba Group Holding founder Jack Ma has recently started commercial online operations, offering consumers seafood products via the Chinese e-commerce giant’s Freshippo retail chain and Tmall marketplace.
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The Hangzhou-based start-up, 1.8 Meters Marine Technology (Zhejiang) Co, announced this latest development on Tuesday at a media event where it showed advertisements for frozen yellow croaker fish that immediately pops open on the Freshippo app’s landing page.
The fish and fresh mussels, locally sourced from eastern Zhejiang province, are the two main products currently offered by 1.8 Meters in the domestic market.
Dozens of orders had been placed for those two seafood products on Tmall as of Tuesday noon, which could be viewed by some as a lukewarm performance on the platform. Taobao and Tmall have more than 800 million monthly active users as of November. Alibaba owns the South China Morning Post.
The online marketing drive by 1.8 Meters marks another step in Ma’s efforts to branch out into agriculture and sustainable food production, following his extensive travels to do research into these sectors as part of his post-retirement focus.
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