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Jack Ma calls on Alibaba employees to embrace change in rare memo, as the e-commerce giant loses momentum to rival PDD

  • The founder and retired chairman of Alibaba congratulates rival PDD for its decisions, execution and efforts in the past few years
  • The memo comes as the market value of PDD has surged to US$185 billion, just slightly below Alibaba’s US$195 billion

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Jack Ma, founder and former chairman of Chinese internet giant Alibaba. Photo: Reuters
Tracy Quin Shanghai

Jack Ma, the billionaire founder of Alibaba Group Holding who remains the spiritual leader of the tech giant despite keeping a distance from day-to-day business, has written a rare internal memo, encouraging staff to embrace change and stick to the company’s original vision.

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According to employees who have seen the memo, Ma – who retired as chairman of Alibaba in 2019 – praised PDD Holdings, its younger and fast-growing rival.
PDD, operator of Chinese budget shopping platform Pinduoduo and its international sibling Temu, this week reported 94 per cent revenue growth in the third quarter, outpacing Alibaba’s 9 per cent sales growth in the same period.

“I believe that everyone at Alibaba today is watching and listening,” Ma wrote. “I firmly believe that Alibaba will change and adapt. All great companies are born in winter.”

“I have to congratulate PDD for their decisions, execution and efforts in the past few years,” he continued. “Everyone can be successful at some point, but only those who can change for the future and are willing to pay any price [to reach that goal] can be respected. Let’s go back to our mission and vision. Keep it up, Alibaba people!”

Pinduoduo is one of the largest e-commerce platforms in China. Photo: Imaginechina via AFP
Pinduoduo is one of the largest e-commerce platforms in China. Photo: Imaginechina via AFP

The memo comes as the market value of PDD has surged to US$185 billion, just slightly below Alibaba’s US$195 billion, after its US-listed American depositary shares gained 18 per cent at market close on Tuesday.

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