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HP looks to Asia to drive growth as PC, printer demand weakens worldwide

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Anneliese Olson, vice-president of the computing category, Asia-Pacific and Japan, at HP. Photo: SCMP Pictures

Faced with a worldwide weakness in PC and printer demand, international vendor HP is betting on Asian markets to drive its growth.

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“You are going to find a significant portion of that [growth opportunity] in Asia,” said Richard Bailey, president for Asia-Pacific and Japan at HP.

“HP as a company is much more focused on countries outside of US,” said Anneliese Olson, vice-president of the computing category for the region.

HP, the PC and printer business of the now-split Hewlett-Packard, has seen revenue drop with dwindling demand for PC globally. Its revenue for the first fiscal quarter that ended last January dropped 12 per cent from the same period a year ago.

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According to data from research firm IDC, global PC shipment fell more than 10 per cent last year.

In a bid to get into newer and more profitable premium segments of PC and printer, HP has recently rolled out a number of new products, including Elite X3, a smartphone that allows the device to connect to desktop screen and act as a computer console, and a 10.4 mm thick notebook, HP Spectre, which it claims to be the thinnest in the world

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