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Japan Rugby World Cup worth US$5.39 billion to hosts: report

  • Positive news comes as costs spiral for delayed Tokyo 2020 Olympics and Japanese Football Association cancels bid for Fifa Women’s World Cup in 2023.
  • Last year’s event generated almost twice what the 2015 Rugby World Cup did for hosts England

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Japanese fans cheer for the home team before the 2019 Rugby World Cup quarter-final against South Africa. Photo: AFP

Japan’s 2019 Rugby World Cup was worth an estimated US$5.39 billion to the hosts, according to a report released on Wednesday.

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The report comes as Tokyo braces itself for the financial impact of its delayed 2020 Olympic Games and days after the Japanese Football Association pulled out of its bid to host the 2023 Fifa Women’s World Cup.

Ernst & Young’s report claimed that 2019 saw the highest ever economic impact in Rugby World Cup history, with an economic spillover impact of US$5.39 billion and GDP increased by US$2.93 billion.

A 2016 EY report into the 2015 Rugby World Cup in England found the tournament was the most economically successful, with US$2.88 billion in economic output and US$1.38 billion added to UK GDP.

Captain Siya Kolisi holds the Webb Ellis Cup after South Africa defeated England to win the 2019 World Cup. Photo: AP
Captain Siya Kolisi holds the Webb Ellis Cup after South Africa defeated England to win the 2019 World Cup. Photo: AP
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Spending from foreign visitors to Japan accounted for 54 per cent of overall economic spillover, the report found, with direct spending from spectators totalling US$2.9 billion.

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