How clients think is just as important as the sale, Knight Frank's Angel Law says
Head of new high-end residential section at Knight Frank says how the client thinks can be as important as the property itself
Estate agent Angel Law, who heads the new luxury residential department at property consultancy Knight Frank, believes knowledge of global property markets is essential for her team to survive in the local sector, which has been hit by the government's cooling measures.
"Similar to private bankers, we can give our clients a range of different advice," said Law, who joined the firm about three months ago as a senior director and head of residential sales and developments in Hong Kong.
Lau's team was set up when the local market took a downturn as a result of the series of tightening measures taken by the government, such as a doubling of stamp duty and the introduction of a buyer's stamp duty.
But the decision to establish such a department to strengthen sales in the super-prime market had been mulled for some time.
The department, which has a team of about eight, offers real estate consultancy to clients who are interested in buying high-end properties priced from HK$50 million.
"In the luxury market, it's more about clients' psychology than the property itself. If a buyer finds a property he or she really likes, and the seller is willing to sell, then very likely we can seal a deal irrespective of market conditions," said Law, who was head of luxury residential and investment sales at rival consultancy Savills prior to joining Knight Frank.
