HSBC teams up with Hong Kong Film Awards and local director to enrich the city’s cultural scene

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March is a significant month for art in Hong Kong, hosting a variety of annual events that span across the city.

HSBC, Hong Kong’s home-grown global bank, is a major supporter of the arts. Through its “Open To Art” initiative, the bank is expanding its influence on the cultural scene of the city, aligning with its brand promise “Opening up a world of opportunity” as well as deepening its commitment to an evolving cultural landscape. Over the years, HSBC has consistently acknowledged and backed the evolution of the arts in society through various impactful initiatives.

By supporting the arts this year, HSBC aims to promote diverse forms of expression and foster a vibrant cultural community. HSBC has invited director Jack Ng – who is nominated as Best Director and Best New Director for his film A Guilty Conscience for the upcoming Hong Kong Film Awards – to step into the director’s chair for HSBC’s latest brand campaign “Make your next move. Make your mark”. Ng uses cinematic techniques to artfully intertwine the narratives of HSBC and Hong Kong, resonating globally. It captures the sounds, energy and ambitions that define Hong Kong as a vibrant and cosmopolitan city.

Luanne Lim, chief executive officer, Hong Kong, HSBC, says: “Our latest advertising campaign involves a collaboration with a talented Hong Kong director to capture the essence and vibrancy of Hong Kong, while also emphasising our bank’s vision and global reach.”

Additionally, HSBC is the first bank to serve as the official banking sponsor for the 42nd Hong Kong Film Awards, which takes place next month. “HSBC is proud to sponsor the upcoming Hong Kong Film Awards, which celebrate Hong Kong’s creative industries and highlights its allure as a global city,” says Lim.