Advertisement

The View | Falling yen is great for 2 sectors in Japan

  • The big story in global foreign exchange markets right now is the continued slide in the yen, to a fresh 34-year low
  • As tourists in Japan buy luxury goods at a significant discount, retail rents and hotel rates are also up

Reading Time:4 minutes
Why you can trust SCMP
Visitors look out from Shibuya Sky, the observation deck atop Shibuya Scramble Square, in Tokyo, in June 2021. The falling yen has also added to the appeal of Japanese commercial property. Photo: Reuters
For an insight into the shifting landscape of Asia’s luxury goods market, look no further than the first-quarter results of LVMH, the world’s largest luxury group. Excluding Japan, organic revenue in Asia – which is dominated by the Chinese market – declined 6 per cent. In Japan, by contrast, sales surged 32 per cent.
Advertisement

More tellingly, global sales of fashion and leather goods – LVMH’s biggest division – to Chinese customers in their home market and abroad rose 10 per cent, indicating that spending by Chinese tourists overseas helped offset weak sales at home. A large portion of their spending abroad was in Japan.

This is not surprising. The big story in global foreign exchange markets right now is the continued slide in the yen, which has dropped more than 10 per cent against the US dollar this year to a fresh 34-year low. The yen’s weakness, moreover, is broad-based, with Japan’s currency trading at multi-year lows versus its main Asian peers.

The plunge in the yen – which stems from the large interest rate differential between Japan and the United States – has been a boon to Japan’s tourism industry by boosting the spending power of overseas visitors. It has also increased the appeal of Japanese commercial property.

According to data from MSCI, Japanese retail and hotel properties are among a handful of segments of Asia’s commercial real estate industry in which investment activity last year was on a par with, or exceeded, the average annual level of transaction volumes in 2020-2022.

Advertisement

Benjamin Chow, head of real estate research for Asia at MSCI, said the strong performance of the retail sector was “all the more striking given that Japan has a declining population, something investors don’t like”.

Advertisement