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Japan woman transforms look through extensive cosmetic surgery, gaining 1 million online fans

Woman reveals she endured relentless abuse as child, believes plastic surgery is ‘only way I could live’

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A Japanese woman has amassed over 1 million online fans by sharing her extensive cosmetic surgery journey. 
Photo: SCMP composite/X.com/IG@nyairin_18
Fran Luin Beijing

A 27-year-old Japanese online influencer has shared her journey of undergoing more than 20 cosmetic surgeries, spending approximately 24 million yen (US$170,000) in the process.

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Airi Hirase attributes her decision to the emotional scars left by childhood abuse, particularly from her mother, who constantly criticised her appearance, stating she resembled her father – a man who had betrayed her mother and left a legacy of debt.

Living with her mother in Ibaraki prefecture, Hirase has been fixated on the idea of plastic surgery as a means of escaping her painful past since the age of 15.

She received her first surgical procedure at 19 and has built a substantial following on social media, sharing before-and-after photos that highlight her transformation. She said she has had at least 20 procedures on her face and breasts.

With 1.1 million followers on Instagram and 300,000 on X, she has turned her experiences into content that resonates with many.

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The influencer said she was bullied for her looks all through her childhood, and her peers called her ugly and said she “looked like a man”.

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