4 China KOLs who are known for their quirkiness, unique styles, advocacy for greater good
Amid an ever-growing, lucrative live-streaming industry, some key opinion leaders will go to any length to attract followers
As China’s live-streaming and e-commerce industries continue to expand, influencers are resorting to tricks and stunts to capture eyeballs in their quest for followers and revenue.
While some have garnered praise and recognition, others have encountered criticism for their controversial or bizarre content.
The Post examines four key opinion leaders (KOLs) noted for their distinctive style.
Han Meijuan
Known for his “cross-dressing” persona, this influencer has attracted more than 9 million followers on Douyin.
He wears exaggerated, quirky make-up and flamboyant wigs. This combined with his distinctive voice has made him a viral sensation.
Han’s signature catchphrase is “every cause has an effect, and your retribution is me” followed by “remember to double-click, mwah”.
Born in 2000 in Heilongjiang province, northeastern China, his original name was Han Peiquan.
