Hong Kong Book Fair 2022: Meta creative head joins advertising veterans to launch motivational title for young residents
- Meta regional creative head Kitty Lun joins 19 other advertising veterans to launch book to motivate young residents to learn and transform
- Fellow collaborator and industry expert Leonie Ki says vital qualities for youngsters are ‘curiosity, courage and unwillingness to be defeated’
“Life doesn’t have a take two, please act carefully” was a household advertising tagline created by then copywriter Kitty Lun Kit-ying for the Hong Kong government’s Fight Crime Committee in the 1990s.
Lun joined 19 other veterans of the local advertising sector in a bid to motivate young residents by sharing their own transformative experiences in a new book, Mud Dou Yau Chit Hok, meaning “Everything has a philosophy”, which was edited by two industry experts, Leonie Ki Man-fung and Willde Ng.
Speaking on the subject of learning, Lun cited her experience tackling the concept of the metaverse and noted that the lifelong pursuit of knowledge was not enough for her any more.
“What I need to learn now is to unlearn. That means erasing everything I have learned and the biases I had. By being humble to clear everything, it allows you to embrace new knowledge in the future,” she said.
“I used to cultivate like-minded people from the next generation. But with all the pressure involved like budget, pleasing the clients and awards, they gave up and left.”
She added: “I genuinely gave up my old management style from being a manager to a leader, with more love and care. That’s what I’ve learned from Generation Z.”
