It's the Uber of private jets: Hong Kong set to become Asian base for online and mobile booking service for chartered planes
Victor, an Uber-like service for wealthy people in a hurry, promises more affordable luxury travel
A London-based start-up described as the Uber for private jets is looking to open its regional headquarters in Hong Kong.
The service is an online and mobile booking system called Victor that aims to get more bums on seats of privately chartered planes.
Its target market is not for your average Joe Blow, but nor is it just for the super-rich, according to founder and chief executive Clive Jackson, 56.
"When the price points start to come down because you drive up usage, that makes it more affordable and accessible," the Hong Kong-born marketing executive says.
The service allows users to get instant quotes from operators of private jets and immediately book. Jackson says the service cuts out the need for a broker.
The platform, which has about 7,000 aircraft at 40,000 airports to choose from, offers "very competitive pricing", he says.
"Flying private isn't seen as a luxury for the people that use it, other than it's a luxury of time," he says, but the company is not looking to shake off the aura that private jet travel carries.
