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National holiday proves especially golden for ‘hook-up girls’ in quaint Chinese mountain town

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The thriving tourism city of Lijiang in Yunnan was a goldmine for bar girls during golden week. Photo: SCMP

A picturesque Chinese town at the foothills of the Himalayas is becoming famous not just for its Unesco World Heritage status but for its thriving “hook-up culture” for singles taking a break from the city.

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During the “golden week” national holiday, a special type of tourist industry thrived in the cosy pubs and cafes of quaint Lijiang, in southwestern Yunnan province, a Shanghai-based news portal reported.

Many women paired up with bars across town to bring them customers, mostly men, to buy extra-expensive drinks in return for commissions.

The ladies' most popular tipple was fine wine, which has a larger profit margin for both the publican and the women.

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Social media is been the most common tool for the women to find customers. Some have reportedly earned more than 10,000 yuan (HK$12,500) a month from one bar, according to the website.

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