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New | Chinese e-recruiter Zhaopin.com’s career platform reaps ‘first mover’ benefits

Zhaopin sees 20pc rise in revenue – and its rivals copying its business model – after it offers comprehensive hiring services, including jobseeker assessments and training courses

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Guo Sheng, chief executive of leading Chinese online recruiter Zhaopin.com, aspires for his company to become China's dream workshop of talents. Photo: SCMP Pictures

As other web-based players gear up for the “internet plus” era, China’s leading online recruiter Zhaopin.com is expanding its web hiring services to a full-scale career platform.

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“Our story as a mere online recruitment operator is over,” Zhaopin chief executive Guo Sheng said. “We have moved forward as a career platform to cover a wider range of career-focused services,”

Zhaopin, which was set up in 1994 as a human resources firm, is one of China’s first online recruiters.

The idea of revamping the company into a comprehensive career platform to cover employers’ and jobseekers’ increasingly complex requirements popped up in June last year when Zhaopin sought to list its shares on the New York stock exchange.

“We hope to become China’s dream workshop of talents,” Guo said.

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As a full-scale career platform, on top of its core recruitment services, Zhaopin also provides assessments of jobseekers, training courses and other human-resources-related services.

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