Venetian Macao overcomes ‘technical issues’ to launch David Beckham campaign
A leaked video, technical hitches and mixed messages as campaign kicks off
A day after Macau's biggest casino operator put the brakes on a major advertising campaign featuring David Beckham, a glitzy video starring the global superstar was leaked on the internet and within hours the gaming giant issued a statement insisting the launch had gone ahead "as originally planned".
The campaign by the Venetian Macao - called "Never Settle" - was to have been announced at a much-hyped press conference yesterday. However, on Wednesday the company issued a one-line statement saying the launch had been "postponed until further notice".
In the wake of the delay, the revealed that the unidentified "global icon" at the centre of the pre-launch publicity was Beckham.
An initial statement reacting to the 's story was given to a Macau gaming website - which also ran the leaked video - and blamed technical difficulties for the delay.
That was followed by a statement from Dave Horton, chief marketing officer at Las Vegas Sands Corp.
