The Macallan unveils experiential flagship store in Hong Kong
- The Macallan House Hong Kong introduces an immersive retail concept that explores the brand’s Scottish estate and its whisky-making process
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Look inside The Macallan House Hong Kong, a world-class experiential store for whisky fans
An immersive experience can bring a story to life, allow us to connect with an idea and form an affinity with the storyteller. The Macallan aims to achieve this with its world-first flagship store, which officially opened in Hong Kong earlier this month.
The Macallan House Hong Kong, located at 1 Stanley Street, Central, introduces the Scottish distillery’s new retail concept offering an innovative shopping experience, which also marks the 200th anniversary of The Macallan.
“The creation of this immersive space was truly to bring our Macallan Estate in Speyside – to bring a piece of Scotland – to life to our consumers in Asia,” says Jaime Martin Chocano, managing director of Hong Kong, Macau, Japan and Korea for Edrington, which owns and distributes The Macallan.
“We put in some of the key elements of what makes The Macallan unique. When you come in, you see all the elements of oak, copper and Albariza stone from the south of Spain.”
Designed by award-winning architect Jamie Fobert, The Macallan House Hong Kong spans 6,000 square feet over three floors and takes visitors on a sensorial journey through The Macallan Estate in the Scottish countryside, highlighting the distillery’s connection to nature and the craftsmanship behind its collection of single-malt whiskies.
Inside the space, copper walls emulate the small copper stills that The Macallan uses in its distillation process, while oak flooring pays homage to the oak casks in which each whisky is matured.
