On Her Watch: 6 biggest decisions when choosing a timepiece – from whether Chanel’s J12 is the right mix of playful and serious, to why should you consider budget last

Apr 7 , 2022

Is the Chanel J12 the watch for you? From aesthetics, size and lifestyle fit, to complications, function and budget, here’s how to begin your search for the ideal timepiece. Photo: Chanel

In the first of a six-part monthly series on horological appreciation for women, we look at thorniest issue of all – which watch is right for you?

A Cartier Tank makes a strong statement, or does the Panthère or Santos suit your personal style better, and what about complications for business or sports use?

The question I despise the most as a watch editor is “which watch should I buy?” Whether I am asked by a close friend or an utter stranger, my answer is likely to bring no semblance of satisfaction for either party. You see, nobody is ever going to be able to tell you what you need, and buying your first timepiece is as personal and individual an endeavour as can be.

The simple truth is, buying yourself a watch takes time and patience – ultimately, the onus is on the individual to wade through the deluge of information out there. The process is often stressful, with so many products, and so many fads and trends to cloud your judgment. The key factor to remember is that this is a purchase for yourself and nobody else.

It is vital to identify your personal style, needs and daily lifestyle. I say “daily” because we need to treat a watch as an everyday addition to our lives. I stand firmly against anything that spends more time tucked away in a box than it does on your wrist. There is space for investing and accumulating heirlooms, of course, but let’s concentrate on daily wear for the most part. Here are some factors to consider if you’re looking to make your first purchase:

1) Aesthetics

Chanel’s J12 line-up introduced its 33mm iteration this year. Photo: Chanel

Instead of taking heed of current trends or even unsolicited opinions, start with what catches your eye. For a watch to pique my interest, it absolutely needs to stand out in some way: I search for designs that are distinctive yet approachable. It has to suit your style, say something about you and – as basic as it sounds – fundamentally needs to look good on you.

2) Lifestyle suitability

Asian supermodel Liu Wen, one of Chanel’s J12 muses. Photo: Chanel

The next step would be to evaluate your lifestyle, as these characteristics will have a serious influence on what watch will suit you. Who are you and how do you live? Something as simple as strap material can change the entire look and feel of a watch, while affording you greater scope in your day-to-day life.

Would you prefer something more delicate, or robust enough to stand up to daily trauma? Do you favour practicality over romance?

For a piece that bridges the gap between playful and serious, Chanel’s iconic J12 line-up introduced its 33mm iteration this year, powered by a Chanel-exclusive self-winding movement that is a bona fide master class in miniaturisation.

Having acquired a 20 per cent stake in a Swiss manufacturer of automatic movements named Kenissi in 2019, it is clear Chanel is taking its horological ventures more seriously as time wears on – definitely something to keep an eye on.