SIHH 2019: What makes Piaget tick? Diamonds, more diamonds – and lots of gold
- Brand brings level of refinement and opulence to its watches that is usually reserved for high jewellery
If there is one takeaway from Piaget at this year’s SIHH, it is that it would not be the house as we know it today were it not for gold and diamonds.
Piaget is in a unique position to bring together know-how from the world of jewel making and haute horology; over the years, it has produced plenty of iconic timepieces, the Altiplano, Polo, Emperador, the Limelight Gala, among many more. But what Piaget proves is that it is a master of bringing a level of refinement and opulence to its watches that is usually reserved for high jewellery.
This is a year of high shine for Piaget, and as Quentin Herbert, Piaget’s head of watch marketing explains, it was no coincidence. “It would not be Piaget without diamonds,” he declares.
The house brought diamonds to the dials of the Polo, Altiplano and Limelight Gala. While it is not the first time these pieces are given a halo of glow with diamonds, some of the pieces sparkle with increased intensity. The iconic ladies’ timepiece Limelight Gala, for one, sees triple the amount of shine in the 32mm reference; the watch, which previously had 1.75 carats of diamonds around the bezel, now gets in its new version 42 brilliant cut diamonds with a combined weight of 4.74 carats.
Bulking up the bling is one way to elevate the status of a popular icon. “There’s a balance between broadening recognition while maintaining exclusivity,” says Herbert. Adding more gems to the Limelight Gala ensures that some pieces in the collection remain a holy grail dream jewellery timepiece for most fans of Piaget.
As Herbert stresses, at Piaget diamonds are never reserved for women. This year’s Polo novelties, aside from a rendition featuring a green dial and matching leather strap, features two 42mm watches dressed in stones.