bodyType

customContents

entityId

entityUuid

articlePageQuery

filter

article

articleBaseAdvertisingInfoArticle

articleListArticle

articleSeoArticle

helpersCheckIsPostiesArticle

hooksArticleAcknowledgementGateOverlayArticle

hooksTrackPageViewArticle

hooksContentInterestArticle

articleLinkingDataContent

articleSchemaContent

liveArticle

advertZone

sentiment

contentLock

topics

types

sections

moreOnThisArticles

urlAlias

commentCount

sponsorType

authorLocations

authors

paywallTypes

corrections

displaySlideShow

multimediaEmbed

printHeadline

seriesContainer

socialHeadline

headline

flag

firstTopic

glossary

flattenTypeIds

publishedDate

additionalInfoBoxes

images

image

relatedLinks

relatedNewsletters

__typename

createdDate

sponsor

factSheets

series

knowledgeQuestion

disableOffPlatformContent

published

updatedDate

summary

subHeadline

body

keywords

copyrighted

customTimezone

liveContents

Melissa Ko


American actor and producer Jake Gyllenhaal will be the new face of luxury watchmaker Cartier’s iconic Santos de Cartier timepiece. 
 

Noted for his performance in Brokeback Mountain (2005), which earned him a BAFTA for best supporting role and an Oscar nomination, the 37-year-old Hollywood actor is set to appear in a film advertisement which will appear online and in cinemas this spring, according to New York magazine WWD. 
SIHH 2018: Cartier brings heritage design codes into the future
With a functional and elegant design, the Santos de Cartier watch was first developed in 1904. 
The latest interpretation of the square-face timepiece, which features an interchangeable leather strap and bracelet, was unveiled in Geneva in January. 
 

“Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man,” Cartier said in a statement. “A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself.” 
 Cartier’s high-jewellery launch draws Sofia Coppola, Diane Kruger and Carey Mulligan
It continued, “Jake Gyllenhaal reveals a new side to his talent with every film, performing a wide variety of roles. Cartier was drawn to his invincible style and fearless spirit.” 
 

The Santos de Cartier watch in stainless steel and calfskin leather straps is priced at HK$54,000, while the timepiece in 18ct yellow gold and stainless steel costs HK$81,500.
Want more stories like this? Sign up here. Follow STYLE on Facebook, Instagram and Twitter


How Cartier designed its latest Nature Sauvage collection, according to creative director of high jewellery Jacqueline Karachi – plus her favourite pieces from the brand

4 luxury watches in NBA star Tyrese Haliburton’s collection: the Olympic gold medallist’s first purchase was a Rolex, but which rare Cartier did he get after signing a record Indiana Pacers deal?

Cuff watches are back: channel Elizabeth Taylor with opulent pieces from Bulgari, Van Cleef & Arpels, Piaget and Dior as well as Cartier’s Watches and Wonders drop

Style Edit: Cartier’s classic Tortue gets a sparkling makeover, and the French brand turns playful with its Animal Jewellery watch collection

Cartier

Jake Gyllenhaal is the new face of the Santos de Cartier watch

A film advertisement featuring the veteran actor will be online and in theatres this spring

Santos de Cartier, steel

Santos_de_Cartier, steel & calfskin

Santos de Cartier, yellow gold

Magical moment with Sofia Coppola, Monica Bellucci and Bianca Brandolini at Cartier’s event in Tokyo

Sofia Coppola at Cartier Magicien high jewellery collection launch in Tokyo.

[FOR STYLE NOV 16 HAUTE CARTIER USE ONLY] Cartier launches new Cartier Magicien high jewellery collection in Tokyo.

Monica Bellucci

Bianca Brandolini

Loveli

Mari Natsuki

Cartier launches its new Cartier Magicien high-jewellery collection in Tokyo.

Guests attended a gala dinner to celebrate the launch of the jewellery collection.

Magazines

Style

Luxury

A film advertisement featuring the veteran actor will be online and in theatres this spring


Timepieces