Graff once again produces a masterpiece, the Graff Princess Butterfly Secret Watch

Diamond company Graff has amazed visitors over the years with some of the most expensive watches. This year, some of the brand’s offerings hark back to nature and, this time, its craftsmanship is stealing the limelight.

At this year’s Baselworld, the Graff Princess Butterfly Secret Watch is an example of how the company uses fabulous gemstones and turns them into exquisite timepieces that are stylish, of high quality and a superb show of workmanship.

Graff’s artisans have created an intricately sculptured butterfly – each curve and contour of the insect beautifully captured and rendered in diamonds and gemstones.

Behind the Princess Butterfly’s exterior is a jewelled timepiece, made even more precious and complex by an invisible setting, which is one of the most complex techniques in jewellery craftsmanship and is created only by the precise skill and extensive knowledge of Graff’s master craftsmen.

Graff Diamonds’ CEO François Graff introduces the Princess Butterfly Secret Watch:

Allowing the beauty and complexity of the butterfly form to stand out uninterrupted, the invisible setting allows an unbroken surface of gemstones to float above the structure below.

First invented during the 1930s, the secret to the invisible setting are small grooves cut in the underside of each diamond or gemstone, allowing them to slide onto a grid hidden beneath the stones. To achieve a finish of pure colour, the chosen stones must be perfectly colour-matched, before being cut to fit tightly against one another as if made exactly for the delicate curvature of the butterfly wings.

Each Princess Butterfly watch case is set in white gold with 66 baguette diamonds. The butterfly wings are available in four different variations – full diamond, ruby, sapphire and diamonds with sapphire detail.