Lauren Sánchez’ ‘loud luxury’ summer yacht fashion: Jeff Bezos’ fiancée is skipping quiet luxury for flashy pieces from Louis Vuitton, Chanel and Hermès on her European holiday with the Amazon founder

Aug 24 , 2023

Lauren Sanchez, Amazon founder Jeff Bezos’ fiancée, has been favouring loud luxury fashion on her summer holidays this year. Photo: @laurenwsanchez/Instagram

While Gwyneth Paltrow’s courtroom fashion and HBO hit series Succession epitomise stealth wealth, ‘loud luxury’ seems to be making a splash this summer since the release of Barbie

Jeff Bezos’ fiancée Lauren Sánchez is hopping on the trend too, flaunting body-cinching dresses and ‘fits by Annie’s Ibiza, Pucci and Mirae across Europe aboard the Amazon founder’s megayacht

While quiet luxury has been gaining steam in some circles, Lauren Sánchez, Jeff Bezos’ fiancée, has been flaunting quite the opposite look.

Sánchez and Bezos have been gallivanting across Europe this summer aboard the Amazon founder’s US$500 million megayacht, and Sánchez has packed a variety of “loud luxury” pieces. Instead of donning neutral colour palettes and label-less attire – two crucial components of quiet luxury dressing – Sánchez’s summer yacht style has included an array of colourful and flashy ensembles that broadcast brand names.

The flashy aesthetic has been gaining traction lately, thanks in part to the success of Barbie and its bubblegum-bright outfits.

Jeff Bezos and Lauren Sánchez are seen going to Chiringuito Casa Jondal in Ibiza, Spain, on May 17. Photo: GC Images

For the couple’s engagement party earlier this month, she posted a picture of herself wearing a silver jewelled crop top and mini skirt set from the luxury fashion line Annie’s Ibiza.

She was also spotted in Saint-Tropez wearing a vibrantly patterned dress from Pucci, and she wore a lime green butterfly-patterned dress from Mirae while in Portofino.

Even Sánchez’s quieter-coloured ensembles are body-cinching or extremely revealing, like the low-cut white eyelet dress she wore in Ibiza earlier this summer with a plunging neckline.

Lauren Sánchez, donning her Louis Vuitton visor complete with logos, with Jeff Bezos. Photo: Getty Images

While the cashmere, logo-less Loro Piana hat, infamously worn by Kendall on Succession, might be the epitome of quiet luxury, Sánchez’s US$635 Louis Vuitton visor with the luxury logo splashed across the front and sides is quite the opposite.

She has also been seen sporting a loudly logoed Chanel bag or holding the instantly recognisable Hermès Birkin bag.

Lauren Sánchez puts her own unique spin on yacht style. Photo: @laurenwsanchez/Instagram