In her PRIME: Amanda Lui says time is one of her best assets
The marketing and public relations fundi has made time management a priority
Amanda Lui may have been born with a silver spoon as the great-granddaughter of KMB’s founder. However, she has never taken anything for granted, and began her working career in junior roles in the family business as soon as she graduated from university.
Her first job was in the company’s traffic department, where she spent most days on the streets of Yuen Long and Sha Tin, learning passengers’ needs, understanding their frustrations and improving bus schedules. Liu progressed to public relations and then marketing, where after 15 years, she eventually started her own media platform, Roadshow.
Her achievements were recognised in 2005, in Hong Kong’s inaugural Marketer of the Year award. “Winning that award – that accolade – has really given me the confidence to try different things,” Lui says.
After setting up Roadshow and listing it on Hong Kong’s stock exchange, she decided it was time to face the next challenge and moved to Shanghai. Not knowing a word of Mandarin was an entirely different challenge, she says, but it is a language she has mastered after eight years there.
Lui hopes to keep progressing in her field. “Because time is such a valuable asset,” she says. “For me to be able to use my time and keep learning every day, I think that is how I live with focus in my life.
“I always believed that one has to live life with a purpose. That’s always been my motto in life, besides work hard, play hard. But living life with a purpose has really helped me because I’ve always set goals for myself. The goals mean focusing on one part until you hit the success you want.”
Her focus is family, one of the reasons she has returned to Hong Kong. She loves the familiarity with her birthplace and the network of friends she still has.