How Casetify founder Wesley Ng taps millennial trends

Casetify has taken Hong Kong and the world by storm since its establishment in 2011. The company has grown into one of the three biggest tech accessory brands in the world in that time, taking CEO and co-founder Wesley Ng and many others by surprise with the rapid rate at which this feat was achieved.

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It all started innocently enough. As a designer, Ng was hooked on Instagram and quickly realised there was a niche for social design services. He was the first to tap into this market and the company led the world in customising phone cases by using social media photos.

Changes have occurred since Casetify’s inception as its business model needed to evolve with the times. “It was originally an idea inspired from Instagram. As we grow the company, we have seen [that] users don’t just want a customised phone case. They want something [that] represents them; to be able to express themselves.”