Advertisement
Advertisement
Advertisement
News & Trends

Dior Air Jordans were 2020’s hottest sneakers, so what next? From Louis Vuitton’s NBA collab to new athleisure collections from Chanel and Fendi, luxury is all about comfort in 2021

STORYHanh Vu
When Kylie Jenner wears your athleisure designs, you know you have a hit on your hands. Photo: @kyliejenner/Instagram
When Kylie Jenner wears your athleisure designs, you know you have a hit on your hands. Photo: @kyliejenner/Instagram
Athleisure

  • Favoured by everyone from Kylie Jenner to Jennifer Lopez, athleisure was on the rise even before the Covid-19 pandemic, then sales went through the roof
  • Now traditional luxury brands from Chanel to Balenciaga can’t get enough – this is STYLE’s pick of the hottest new collections and collabs

Driven by a desire to combine high-end fashion and comfort – and regularly endorsed by celebrities like Kylie Jenner, Selena Gomez and Jennifer Lopez – athleisure has become the fast-growing fashion trend of the past few years. In 2021, in a world still traumatised by the Covid-19 pandemic, fashion houses will continue to emphasise wellness and active style to fit in with their customers’ changing lives and fulfil their needs to feel healthy and optimistic.

Louis Vuitton

The upcoming Louis Vuitton x NBA collection has been spearheaded by menswear creative director Virgil Abloh. Photo: Louis Vuitton
The upcoming Louis Vuitton x NBA collection has been spearheaded by menswear creative director Virgil Abloh. Photo: Louis Vuitton

Louis Vuitton has been a front-runner in adopting the athleisure fashion trend from day one. Its collaboration with Supreme in 2017 was a phenomenal success, enthusing fashion fans with a fascinating mixture of Louis Vuitton’s classic monogram patterns and Supreme’s flagship logo, consolidating the place of streetwear in the high-fashion market.

Advertisement
A covetable neon-look satchel from the Louis Vuitton x NBA collection that’s coming soon to a boutique near you. Photo: @louisvuitton
A covetable neon-look satchel from the Louis Vuitton x NBA collection that’s coming soon to a boutique near you. Photo: @louisvuitton
For spring/summer 2021, Louis Vuitton’s upcoming Louis Vuitton x NBA collection – spearheaded by the brand’s artistic director of menswear, Virgil Abloh – is inspired by American sports and aims to use the French fashion house’s sophisticated craftsmanship to create products to suit both fashion and sport lovers. 

Chanel

Chanel’s Spring/Summer 2020/2021 promises more comfort – and a splash more colour – this time around. Photo: AFP
Chanel’s Spring/Summer 2020/2021 promises more comfort – and a splash more colour – this time around. Photo: AFP

Coco Chanel, founder of the world-renowned brand, was always interested in sports, and her designs have long been associated with sportswear and agility, embracing both style and simplicity.

Kylie Jenner in one of Chanel’s classic athleisure designs. Photo: @kyliejenner/Instagram
Kylie Jenner in one of Chanel’s classic athleisure designs. Photo: @kyliejenner/Instagram
Chanel’s classic athleisure items have already been popularised by the likes of Kylie Jenner, who looks dazzling in them even in the most mundane of daily scenarios. If Chanel’s ready-to-wear spring/summer 2021 pre-collection is anything to go by, Kylie et al can look forward to a raft of colourful yet comfortable new designs this year.