Chanel’s Paris show was a sign of the times: Penelope Cruz, Marion Cotillard and Lily-Rose Depp sat socially distanced for Virginie Viard’s haute couture collection
- Paris’ Grand Palais was draped with flowers to accompany the collection’s floral looks in pastel colours and black
- The virtual presentation was attended by just a few celebrities, reinforcing the feel of a reunion of the brand’s ‘family’
French fashion house Chanel chose to put family at the forefront of its Spring/Summer 2021 Haute Couture show, with models strutting under floral arches at a socially distanced presentation that still boasted a few famous faces.
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With France under Covid-19 restrictions the label, like others, shared a video online of its Paris Haute Couture Fashion Week show to fashionistas, a time when traditional catwalk presentations, usually packed with editors, buyers and influencers, are not possible.
Actresses including Penelope Cruz, Marion Cotillard and Lily-Rose Depp, all Chanel ambassadors, watched from spaced-out chairs as models walked down the steps of Paris’ Grand Palais in an array of delicate floral designs onto a catwalk strewn with petals and fairy lights.
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Floral patterns adorned designer Virginie Viard’s creations – embroidered on lace tops or stitched onto dresses. Viard also put ruffles on skirts, boleros and shirts and teamed buttoned waistcoats with trousers alongside Chanel’s traditional tweed suits. Models wore floral crowns to fit with the motif.
“I knew we couldn’t organise a big show, that we would have to invent something else, so I came up with the idea of a small cortege that would come down the stairs of the Grand Palais and pass beneath arches of flowers. Like a family celebration, a wedding,” Viard said in show notes.