Why Longines, Blancpain and other luxury brands recreate vintage watches loved by celebrities
The record US$17.75 million paid for Paul Newman’s Rolex Daytona and US$51,250 for Charlie Chaplin’s timepiece highlight demand for classic styles of yesteryear
The design of a wristwatch often carries with it distinct characters and styles of the time, but, more importantly, the zeitgeist of the era in which it is made.
Timepieces once belonging to historical figures, celebrities and prominent families are regarded as not only stylish accessories, but also cultural artefacts.
The stories behind each watch often make them sought-after items at auctions and high-profile sales, sometimes setting record prices.
In this spirit, top luxury watch brands are recreating designs inspired by their own vintage models. Check out some of the best-known, in-demand vintage timepieces.
Paul Newman’s Rolex Daytona, US$17.75 million
A wristwatch bequeathed by the late American actor, racing driver and philanthropist Paul Newman set a record for the highest price paid at auction for a timepiece in 2017.
The Rolex Daytona was a gift to Newman from his wife, Joanne Woodward, while playing the part of a racing driver during the making of the 1969 film, Winning, in which they both starred.
A short, loving message, “Drive Carefully – me”, was inscribed on the back of the case, to request his safe return.