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Watches

Style Edit: Longines’ latest generation of Conquest watches adds new sizes and pops of colour

STORYSCMP Style Reporter
In record time? Longines “Ambassador of Elegance” Suzy wears one of the new colourways seen on the Conquest 34mm model, while the brand has also debuted new date-time model sizes, and new colours on the 42mm chronograph model
In record time? Longines “Ambassador of Elegance” Suzy wears one of the new colourways seen on the Conquest 34mm model, while the brand has also debuted new date-time model sizes, and new colours on the 42mm chronograph model
Style Edit

  • The classic Conquest date-time model is now available in 30mm and 38mm, as well as the existing 34mm, while the chronograph 42mm now comes in new colours

Few watchmakers achieve the universal appeal that Longines has. Refined, versatile and affordable, it’s an accessible luxury brand that has proven its staying power, with nearly two centuries of history behind it and a bright future thanks to the leadership of current CEO Matthias Breschan.

One of Longines’ most influential contributions to the world of horology has been the Conquest series. Iconic from the moment it was first released in 1954, the Conquest blends elegance with everyday functionality, making it the ideal complement for daily wear and formal occasions.

Longines Conquest 34mm now comes in a wider array of colours
Longines Conquest 34mm now comes in a wider array of colours
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Since its introduction, the Conquest has become a favourite, often seen on society’s most style-conscious individuals. It’s the kind of all-occasion watch for discerning wearers who embody the quiet luxury that Longines has long championed.

This year, as the Conquest celebrates its 70th anniversary, Longines has announced an expansion of this flagship collection, introducing new models and an array of fresh innovations. This 2024 release includes even more colours, materials and sizes – thrilling news for long-time fans as well as newcomers to this luxury watch brand.

Longines Conquest 34mm date-time model with a pastel-blue sunray dial with rhodium-plated hands and rhodium-plated hour markers
Longines Conquest 34mm date-time model with a pastel-blue sunray dial with rhodium-plated hands and rhodium-plated hour markers

What’s new in this latest drop? To begin with, the classic Conquest date-time model is now available in two additional sizes – 30mm and 38mm – alongside the existing 34mm. This expansion offers options to suit wrist sizes and style preferences, whether you prefer a small and subtle look, or a big and bold statement.

The 34mm model now has three new dial shades – sage green, sky blue and flamingo pink – injecting a pop of colour into any ensemble. These models feature 11 applied silvered hour markers and a date aperture at 6 o’clock, a vintage-inspired touch that nods to the brand’s past.

The Longines Conquest 34mm watch comes with a stainless steel bracelet or a matching rubber strap
The Longines Conquest 34mm watch comes with a stainless steel bracelet or a matching rubber strap

For those seeking a more distinguished look, the 38mm version comes in striking silver, green, blue, black or champagne sunray finishes.