How to build an art collection from scratch: research, educate yourself, but ultimately follow your gut – say the experts converting a love of culture into a prize investment

May 11 , 2024

A visitor to Gallery 1957’s booth at this year’s Art Basel Hong Kong, at the Hong Kong Convention and Exhibition Centre in Wan Chai. Photo: Eugene Lee

‘Learn about different styles, artists and trends,’ advises Woaw Gallery’s Kevin Poon, adding that it’s a good idea to check whether an artist has exhibited at reputable galleries or museums

Hauser & Wirth’s Elaine Kwok says that collecting should be more about passion than the bottom line, while the Sunpride Foundation’s Patrick Sun advises doing your homework as well as buying what you love

At some point, most people who appreciate art see a piece or painting that causes them to stop and consider. Whatever the aesthetic process or other calculations at work, this may also be the moment that starts them on the path to becoming an owner or collector.

This, of course, can be done on a small scale or, if finances allow, with a view to making a bigger splash. But, as the experts are quick to point out, every first-time buyer, no matter their circumstances and preferences, should bear in mind a number of cardinal rules. Being guided by these will make it easier to avoid missteps and, ultimately, derive more pleasure and interest from the whole experience.

Top of the list are two principles that apply across the board: educate yourself, and don’t rush in.

Kevin Poon, an art collector and the founder of Woaw Gallery – which has locations in Hong Kong, Beijing and Singapore – pictured in November 2023. Photo: Handout

“Attend exhibitions, visit galleries, and read books or articles on art appreciation,” said Kevin Poon, founder of Woaw Gallery and a keen collector himself. “This knowledge will help you make informed decisions and develop your personal taste. Take your time to learn about different styles, artists and trends within the art market.”

Exploring in this way can begin at a local art fair or by taking an online tour of a famous collection. But from early on, it makes sense to keep a note of items that catch your eye and, in particular, those that resonate somehow or other on a more emotional level.

As part of the process, Poon recommends, pay attention to the size, medium and general subject matter of what most appeals to you. When the time comes, a good rule of thumb is to “buy what you love”, because art is subjective and that makes it important to listen to personal instincts and identify works that bring joy or evoke special emotions.

“However, before making a purchase, it still makes sense to research the artist’s background, reputation and creative journey,” Poon said. “Look for consistency in their work and whether they have exhibited at reputable galleries or museums. This information can help in assessing the potential value and significance of an artwork.”

Art Central, the main satellite fair held to coincide with Art Basel Hong Kong, returned to its original venue at Hong Kong’s Central Harbourfront in March 2024. Photo: Handout

Poon emphasises too the need for practicalities. That means establishing a budget, which helps to define the options and prevents the temptation to overspend. Also, if a purchase is agreed on, an owner should take into account any additional costs for framing, shipping or insurance.

When buying an original artwork, it is advisable to ask for certificates of authenticity and any supporting documentation that confirms the work’s provenance and history. Doing so helps to ensure legitimacy and can add value in the years ahead.