Which luxury brands will sign the BTS boys next? After Jimin scored Dior and Suga signed Valentino, ARMY fans are speculating deals for Jungkook and Versace, V and Miu Miu, J-Hope and Hermès, and more

Jan 30 , 2023

(Left to right) RM, Jin, J-Hope and Jimin from BTS are becoming luxury brands’ global ambassadors. Photos: @dior, @rkive, @uarmyhope, @jin/Instagram

Jimin and Suga were recently made global ambassadors for Dior and Valentino, respectively, and the former was spotted with celebs like David Beckham and Robert Pattinson at Paris Fashion Week

BTS’ other members are also primed to become luxury brands’ faces, with speculations of J-Hope for Louis Vuitton; RM for Bottega Veneta; V for Ralph Lauren; Jungkook for Versace and Jin for Thom Browne

The fashion world is up and buzzing as we speak, and we have the boys of BTS to blame, or to thank.

This year’s fashion season kicked off with major announcements of the band members’ official partnerships with the biggest brands, from French fashion house Dior to Italian maison Valentino.

Bangtan Boys aka BTS. Photo: @bts.bighitofficial/Instagram

It’s led fans – ARMYs and the fashion-inclined alike – to predict the likely next move of several other luxury labels, should they forge official partnerships with the remaining band members. It’s tough to guess, as BTS has rocked countless designer looks since forever (in case you didn’t know, the boys partnered with Louis Vuitton in 2021), and there are other factors to take note of, too, from brands currently on a low profile following some issues, to brands with existing partnerships with other Korean stars.

Here are some predictions based on what they wore in the past and ARMY speculations:

Confirmed: Jimin for Dior, Suga for Valentino

BTS’ Jimin became Dior’s global ambassador. Photo: @dior/Instagram

Fashion fans broke into a frenzy on January 16, when Dior made the official announcement of naming BTS’ Jimin, or Park Ji-min, 27, its global ambassador. Adding to the buzz was W Korea’s launch of the K-pop star as its cover star, clad in multiple Dior looks.

Jimin of K-pop band BTS poses during a photocall before Dior Menswear ready-to-wear autumn/winter 2023-2024 collection show during Men’s Fashion Week in Paris, France, on January 20. Photo: Reuters

Jimin’s attendance at the Dior show in Paris Fashion Week drew crowds of fans – in a size unusual for fashion shows – who stood waiting for hours, hoping to get a glimpse of the idol as he arrived. Alongside bandmate J-Hope who sat by him at the front row, the new Dior global ambassador was seen with other #StarsinDior, including Naomi Campbell, David Beckham and Robert Pattinson, per The Washington Post.