Fendi’s Chinese New Year collection for the Year of the Dragon 2024: the Fendi x FRGMT x Pokémon collaboration features beloved dragon characters Dratini, Dragonair and Dragonite
- For the latest collab in the ‘Friends of Fendi’ line-up, artistic directors Silvia Venturini Fendi and Kim Jones worked with streetwear label Fragment’s Hiroshi Fujiwara and The Pokémon Company
- The Italian luxury brand’s staple Baguette and Peekaboo bags, as well as minis like Mini By the Way, all receive a makeover, while digital avatar items from the new collection are available on Pokémon Go
Artistic directors Silvia Venturini Fendi and Kim Jones find a new muse in the “godfather of streetwear” Hiroshi Fujiwara and The Pokémon Company for this latest collaboration in the “Friends of Fendi” line-up.
The fun and funky Fendi x FRGMT x Pokémon collection marks a new chapter in the project’s creative vision in curating fashion friendships.
Fujiwara, who Jones called an “idol” and “an instigator of the Japanese club, youth fashion and streetwear scene”, per WWD, is best known for his trendy, collab-friendly label Fragment. Pieces from the Fendi x FRGMT collection reinterpret the classic Fendi logo printed in classic brown and tobacco shades, as well as a new, bolder colour: yellow.
The trapezoid proportions of the iconic Peekaboo bag and slim silhouette of the Baguette – both for men and women – also get a jolt of energy featuring cheeky characters like Dragonite and Dratini emblazoned on the front.
Talk about a statement bag for the Dragon year!