The top fashion brand of 2023, revealed: Miu Miu sparked pantless and exposed-undies trends, brought back Y2K ballet flats, and was spotted on Olivia Rodrigo at the Grammys and Sydney Sweeney at PFW

Dec 11 , 2023

Emma Corrin is one of many celebrities who’s extended Miu Miu’s reach recently. Photo: @miumiu/Instagram

Lyst’s annual ‘Year in Fashion’ just dropped and the fashion world has spoken – Miuccia Prada’s playful Miu Miu line is the brand of the year as it celebrates its 30th anniversary

Emma Corrin modelled underwear as pants on the Paris Fashion Week runway, while searching ‘Miu Miu undie’ on TikTok results in videos with over 1.5 million views

After a year of trendsetting, Miu Miu has been named the top fashion brand of 2023 by Lyst.

“In its 30th anniversary year, Miuccia Prada’s playful line became Lyst’s brand of the year for the second year in a row, with searches increasing 39 per cent year-on-year,” the retailer said in its annual “Year in Fashion” report.

Those searches, according to Lyst, are the result of “viral products, celebrity-packed runway moments, hyped collaborations” and “buzzy campaigns”.

The Miu Miu effect

Olivia Rodrigo on her way to the Grammys on February 5. Photo: @oliviarodrigo/Instagram

The Italian brand, which was founded by designer and Prada creative director Miuccia Prada in 1992, has long been a staple of the fashion industry. But 2023 was Miu Miu’s year.

Celebrities including Kendall Jenner kick-started the brand’s year with multiple campaigns, and stars like Olivia Rodrigo wore Miu Miu designs for red-carpet events like the Grammys.

And by March, Miu Miu had everyone’s attention following its autumn/winter runway show during Paris Fashion Week.

Emma Corrin and models at Miu Miu’s ready-to-wear autumn/winter 2023-24 fashion show as part of the Paris Fashion Week, on March 7 in Paris, France. Photo: Handout

The show focused on a series of cardigans, coats and other outerwear, but had models wear the pieces with underwear styled as pants.

A silk pair modelled by Emma Corrin was especially bold with gold beaded embroidery. The underwear, which was shown on the Miu Miu runway with tights underneath, retails for US$5,800 per pair.