Armani’s spring/summer 2025 New York show was quintessential Giorgio Armani, celebrating the label’s new building on Madison Avenue, and attended by celebrities from Orlando Bloom to Pamela Anderson

Oct 18 , 2024

Italian luxury brand Giorgio Armani just had an off-schedule spring/summer 2025 show in New York City. Photo: AFP

Giorgio Armani’s collection In Viaggio saw throwbacks to the golden age of travel, focusing on soft tailoring and a neutral palette – Law Roach and Fala Chen had nothing but praise

Fashion bigwig Giorgio Armani has had a lot to celebrate this year. In July, he turned 90, only days after staging a beautiful haute couture show in Paris that showed how he’s still at the top of his game.

Italian designer Giorgio Armani just celebrated his 90th birthday this July. Photo: German Larkin

The Italian designer, who is also marking the 50th anniversary of his eponymous brand in 2025, normally presents his ready-to-wear ranges in Milan. For the spring/summer 2025 Giorgio Armani collection, he held an off-schedule show in New York, a city that has a long history with the brand. Luxury department store Bergdorf Goodman, a New York institution, was the first store to carry the Giorgio Armani men’s line in the 80s.

Giorgio Armani has had a long history with the city of New York. Photo: SGP

The star-studded show, which attracted celebrities such as Orlando Bloom and Pamela Anderson and a who’s who of New York’s society, was also meant to celebrate the opening of the label’s new building on Madison Avenue, which besides Giorgio Armani and Armani/Casa boutiques, houses an Armani/Ristorante and residential units that have already sold out, according to a spokesperson.

Held a few blocks from the Madison Avenue building at the Park Avenue Armory, the show, aptly named In Viaggio (“on a journey” in Italian), started with a model in a safari-inspired outfit followed by a porter carrying her suitcases.

The Armani building on Madison Avenue, New York. Photo: Handout

That first outing, a throwback to the golden age of travel, set the tone for a collection that had plenty of nostalgic moments but was resolutely modern. It was a heartfelt homage to a city whose cinematic quality has always inspired Armani, as he explained in the show notes.

The soft tailoring that is a signature of his work took centre stage in the menswear looks, some of the best we’ve seen in recent years at Armani. Women’s outfits ranged from 30s-inspired silhouettes to shimmery dresses and silk pantsuits.

The Giorgio Armani spring/summer 2025 show opened with a model followed by a porter carrying her suitcases. Photo: Getty Images