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Paris Fashion Week: Gigi Hadid sits front row as Virgil Abloh’s Louis Vuitton menswear collection blossoms

American fashion model Gigi Hadid arrives at the Louis Vuitton fashion show during the men’s spring/summer 2020 fashion week in Paris on Thursday. Photo: AFP
American fashion model Gigi Hadid arrives at the Louis Vuitton fashion show during the men’s spring/summer 2020 fashion week in Paris on Thursday. Photo: AFP

  • French fashion house, with its flower-themed designs, Issey Miyake and Rick Owens among brands using capital’s iconic squares for their elaborate outdoor shows

The French capital, in all its splendour and architectural beauty, was the star of fashion week in Paris on Thursday as houses put on elaborate outdoor displays in some of the city’s most iconic squares.

Louis Vuitton used the Place Dauphine, beside the Pont Neuf bridge, to showcase its blooming flower-themed menswear designs.

Guests, including model Gigi Hadid, NBA basketball star LeBron James and actor Joel Edgerton, sat in bistro chairs, sipped Vuitton coffee and ate designer crepes.

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The Place des Vosges was Issey Miyake’s chosen stage – a rare acquisition, even by fashion week standards. The 17th century square was used with aplomb to put on the Franco-Japanese house’s spectacular musical extravaganza in homage to the pleat.

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Virgil Abloh, Louis Vuitton

Check out some of the highlights of the men’s spring/summer 2020 collections.

Louis Vuitton’s blossoming boyhood

Bystanders stopped to gawp at the sheer spectacle of designer Virgil Abloh’s spring offering.

A bouncy castle, balloon sculptures, Louis Vuitton-branded flags and even a Louis Vuitton crepe stand populated the Place Dauphine – a normally quiet square that is well-known among Parisians as strolling territory.