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Caspar Li

Gucci will hold its Cruise 2020 fashion show at the Capitoline Museums on May 28. The venue offers a look inside the centuries-old history of ancient Rome.

STYLE Edit: Who is Zumi Rosow, the Gucci muse who inspired the Gucci Zumi bag?
Gucci’s pre-autumn 2019 collection was beautifully photographed in Pompeii, Herculaneum and Selinunte. Time-honoured elements – from architecture to fairy tales – were reimagined in contemporary ways for Gucci’s fashion aesthetics today.
Alongside the Cruise 2020 announcement, Gucci has also unveiled its plan of supporting the restoration project of the facade on the southern side of the Campidoglio through a two-year donation.
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The piazza of the Capitoline Museums. Gucci’s Cruise 2020 fashion show will be held at the museum in May. Photo: Roberto Lucignani

A model presents a creation by Gucci women's fall-winter 2019-2020 collection, during the Milan Fashion Week, in Milan, Italy, Wednesday, Feb. 20, 2019. (Matteo Bazzi/ANSA via AP)

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Jared Leto arrives for Gucci’s show at Milan Fashion Week on February 20. Photo: Getty Images

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Alessandro Michele captures ancient Rome in Gucci’s Cruise Collection show

The maison’s Cruise 2020 fashion show will be held at the Capitoline Museums