Why Asia is the ultimate destination for bespoke shirts and tailoring
If you long for unique shirts that express your individuality, bespoke shirtmakers offer the solution
The shirt might be one of the most underestimated garments in the menswear wardrobe, despite having a strong impact on men’s fashion. The quality of the fabric, the balance of the fit, the shape of the collar, the length of the arms, and the details of the cuffs will define the lines of your silhouette. A beautifully made shirt has the power to transform your look.
Prestigious shirtmakers such as Charvet in Paris, Turnbull & Asser in London, Luca Avitabile in Naples and Ascot Chang in Hong Kong have long been considered the pinnacle of bespoke shirts. A bespoke experience by these shirtmakers is a compelling representation of true luxury.
Historically, Asia has been associated with cheap, mass-produced shirts. However, when we look at the Asian gentleman today, he is becoming the finest connoisseur of quality shirts. To meet this developing demand, an increasing number of bespoke shirtmakers are travelling to the East to meet their newest customers.
“Most of our customers are from Hong Kong, and certainly the interest in Turnbull & Asser bespoke shirts among Asian people is growing. These markets are developing very quickly, particularly among millennials who have come to realise that big luxury brands are not unique,” says Brandon Chau, co-founder of Attire House.
“You see the same brands in every shopping centre, in every city in Asia. They are not a guarantee of quality. Sophisticated customers are turning to bespoke tailors, especially to great shirtmakers like Turnbull & Asser, who have stood the test of time.”
The first and probably the most difficult step in the bespoke process is selecting the fabric. Shirts cover most of your upper body, and the fabric should be optimised for the weather, offering comfort throughout the day, while flattering the shape of your body.
Founded in 1838 and the world’s first shirtmaker, Charvet is one of the greatest style institutions for gentlemen. The Parisian shirtmaker responds to the evolving needs and desires of consumers by offering the finest fabrics.