Louis Vuitton SS18: Menswear runway draws Asian celebrities Gong Yoo, Hidetoshi Nakata, Xu Weizhou

Last season, British designer Kim Jones unveiled not one but two amazing collaborations for French luxury house Louis Vuitton. The first collaboration was with legendary skateboard brand from New-York, Supreme, which became an internet sensation immediately. The second collaboration was with Japanese label Fragment Design of streetwear pioneer Hiroshi Fujiwara, which was more discreet.

Once again, Louis Vuitton created the buzz a day before the show. Famous pop star Drake announced on his Instagram account that he will release his new song called Signs, inspired by the Louis Vuitton spring/summer 2018 collection.

This season, Korean actor/model Gong Yoo, top model Naomi Campbell, retired Japanese football player Hidetoshi Nakata, basketball player Russell Westbrookand Chinese actor Xu Weizhou came to see Louis Vuitton’s spring/summer 2018 menswear collection entitled “Archipelago”, shown at the cutest place in Paris, the Domaine national du Palais-Royal.

“I thought of specific islands – New Zealand, Easter Island, and especially Hawaii – but I was also inspired by the idea of an island, and of travel, of moving easily from place to place, and experiencing these different pockets of civilisation, these different identities simultaneously,” explained Jones, the house’s men’s artistic director.