Attire House, with its best and most stylish labels, opens a gentlemen's fashion store in Hong Kong
Classic menswear style enthusiasts Brandon Chau and Roger Chan established their first concept store for gentlemen, Attire House, in Central Building.
Aimed to redefine the meaning of true sartorial luxury in a unique haven, Attire House was designed by Japanese architect Jin Hidaka and opened this month with a classic haberdashery for men; a barber's shop from Mayfair's award-winning Gentlemen's Tonic; and a world-class mixologist’s bar, all under the same roof.
Chau and Chan want to reconnect their guests with the artisans and manufacturers who create the highest quality garments, shoes, and accessories in the world.
“My motivation stems from a natural passion, along with a sentimental influence from my late father-in-law, who was the epitome of a gentleman’s elegance, internally and externally," Chan says. "Growing up in Hong Kong and having the fortunate possibility of travelling the world, I have been able to see a void in our market, and [an] opportunity to transition retail from being transactional to a lifestyle experience with customer-centricity.”
Chau adds: “I was also influenced by my late father, who was famously into clothes and was regarded as a fashion forerunner and an icon in 1960s Hong Kong. Although we have very different style preferences, he taught me how to appreciate fine clothing and the details of a man’s suit."
Chau says he developed a great passion for suits and tailoring since he was 14.
"At around the same time, my studies brought me to England, where I spent a lot of time on the sartorial golden mile - Savile Row and the gentlemen’s arcades in St. James's - to learn to appreciate different house styles and cuts," he says. "Since I returned to Hong Kong as a barrister, I have always wanted to follow my passion and to be a strong advocate for a different perspective of men’s fashion; one that emphasises on quality, craftsmanship and an elegant style that is forever classic.”
Chau and Chan are assisted by former creative director of Japanese select shop Beams, Ryozo Matsuyama, to select the best and most stylish labels. Attire House will offer ready-to-wear labels from some of the greatest household names, such as James Bond's shirtmakers Turnbull and Asser; classic braces from Albert Thurston; garments of the world-renowned tailor Anderson & Sheppard Haberdashery; and the shoemaker GJ Cleverley, which is famous for its unique chiselled toe.