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Meet Fion Hui, Hong Kong’s hot new high fashion darling: the natural model has worked with Dolce & Gabbana, Armani Exchange, Dior Beauty and Givenchy – but what does she wear off the runway?

Fion Hui is a Hong Kong-based model who is rising through the ranks in high fashion. Photo:  @fionnnww/Instagram
Fion Hui is a Hong Kong-based model who is rising through the ranks in high fashion. Photo: @fionnnww/Instagram

  • East Asian models are no longer a rarity in high fashion, with names like Liu Wen and Fei Fei Sun dominating the luxury world, but a newcomer named Fion Hui from Hong Kong seems to be on the rise
  • Her latest modelling gigs include walking the runways of Dolce & Gabbana and Armani Exchange, but her Instagram feed shows that she’s a true fashion chameleon who digs indie brands too

Fion Hui, or Fion Hui Sin-wai, is the latest young and fresh-faced Hong Kong model to watch.

Although East Asian stars are dominating fashion and pop culture alike these days, with luxury brands snapping them up as ambassadors left and right, Hong Kong A-listers are arguably trailing behind their counterparts from China and Korea. But Hui stands out among the rest as a gem from the Fragrant Harbour.
Fion Hui walks the runway for Armani. Photo: @fionnnww/Instagram
Fion Hui walks the runway for Armani. Photo: @fionnnww/Instagram
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The Hong Kong-based towering beauty stands at a towering 180cm (5 ft 11 inches) and boasts a quiet charm and strong sense of style. Per her profile on Models.com, Hui is signed at modelling agencies in Milan and Singapore. Her extensive portfolio has landed her modelling gigs in Paris and Japan, besides.

Fresh-faced beauty from Hong Kong, Fion Hui, is now a high fashion darling. Photo: @fionnnww/Instagram
Fresh-faced beauty from Hong Kong, Fion Hui, is now a high fashion darling. Photo: @fionnnww/Instagram

She’s walked the runways of Armani Exchange and Dolce and Gabbana, and has fronted campaigns for Dior Beauty and Givenchy, to name a few. But what does this model on the rise wear off the runway? We take a closer look …

Keeping it casual

A natural model, Fion Hui looks good in anything she wears. Photo: @fionnnww/Instagram
A natural model, Fion Hui looks good in anything she wears. Photo: @fionnnww/Instagram

Perhaps a mark of a true model is one who can wear ordinary clothes and keep us captivated anyway. And Hui can do exactly that.

Fion Hui wears casual ‘fits during her off-duty days. Photo: @fionnnww/Instagram
Fion Hui wears casual ‘fits during her off-duty days. Photo: @fionnnww/Instagram

While her simple, casual outfits in neutral colour palettes appear to be her go-to on off-duty days, she pulls them off so elegantly and with a unique personal touch.

Designer duds