8 beauty brands founded by male celebrities, from Harry Styles’ Pleasing and Brad Pitt’s controversial Le Domaine, to Machine Gun Kelly’s UN/DN Laqr nail polish line and Idris Elba’s S’Able Labs

Apr 25 , 2023

Male celebrities such as Idris Elba, Machine Gun Kelly. Brad Pitt and Harry Styles are joining in on the skincare brand hype. Photos: BFA, EPA-EFE, @pleasing/Instagram

Beauty

While female A-listers like Rihanna and Selena Gomez have Fenty Beauty and Rare Beauty, respectively, Hollywood’s men are also joining on the hype, like Pharrell Williams launching Humanrace

Oscar-winning actor Jared Leto introduced his desert-inspired Twentynine Palms line, while John Legend just released Loved01 in March, as did Gossip Girl’s Evan Mock with Good Weird the same month

Beauty routines have become the norm regardless of gender in this day and age, leading to an increase in Hollywood icons starting their own skincare lines.

While plenty of female celebs have launched their own brands over the years, from Rihanna’s Fenty Beauty to Selena Gomez’s Rare Beauty and Kylie Jenner’s Kylie Cosmetics, male A-listers are also getting in on the hype and introducing their own collections.

From Harry Styles to Brad Pitt, here are eight male-celebrity-backed beauty brands on the market right now.

1. Pleasing by Harry Styles

Harry Styles promoting the Pleasing crew neck in black and cream in November 2022. Photo: @pleasing/Instagram

In 2021, Harry Styles made waves in the beauty industry with the launch of Pleasing. As reported by Harper’s Bazaar, the brand started with a range of products including nail polishes, eye and lip sera and a face serum, and has since expanded to offer skincare, make-up and even unisex clothes.

Last year, in collaboration with fashion designer Marco Ribeiro, Pleasing released a limited-edition make-up kit featuring a versatile palette that allows for mix-and-match options in a true Harry Styles fashion.

Harry Styles wears Sprouting and Vine Ripe from Shroom Bloom for One Night Only in New York, in May 2022. Photo: @pleasing/Instagram

While the brand’s revenue remains undisclosed, Cosmopolitan reported that Styles’ net worth increased by US$20 million since the launch, totalling a remarkable US$120 million today.

2. UN/DN Laqr by Machine Gun Kelly

Jaden Hossler (Jxdn) and Colson Baker (Machine Gun Kelly) promoting UN/DN Laqr on April 12. Photo: @undn_laqr/Instagram

In a similar vein, Colson Baker aka Machine Gun Kelly also introduced his vegan and cruelty-free nail polish brand UN/DN Laqr in 2021, which has garnered enthusiastic reviews.