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K-pop idol IU’s choice of arm candy? Gucci classics: 4 of her most coveted bags, from the equestrian-inspired Horsebit 1955 and Bamboo 1947 to the Sylvie 1969 and Jackie 1961, named for Jackie Kennedy

Hailed as the nation’s little sister, Korean idol IU continues to make splashes in the entertainment and fashion worlds, with her impressive Gucci bag collection. Photo: @dlwlrma/Instagram
Hailed as the nation’s little sister, Korean idol IU continues to make splashes in the entertainment and fashion worlds, with her impressive Gucci bag collection. Photo: @dlwlrma/Instagram

  • IU wore a stunning Gucci crew neck gown at the Cannes Film Festival last year, but her handbag collection is even more impressive, from the Horsebit 1955 to the Jackie 1961, named after Jackie Kennedy
  • The 29-year-old ‘nation’s little sister’ and girlfriend of Lee Jong-suk has been the brand’s Korean ambassador since 2020 – and even wore the Sylvie 1969 in her 2019 K-drama Hotel del Luna

South Korean singer and actress IU, born Lee Ji-eun, is hailed in her home country as the “nation’s little sister” and continues to make headlines to this day.

At the start of the year, she and actor Lee Jong-suk were named Dispatch’s New Year Couple for 2023, as the two were revealed to be in a relationship after years of friendship.

IU is a big fan of Gucci and is also the brand’s Korean ambassador. Photo: @gucci/Instagram
IU is a big fan of Gucci and is also the brand’s Korean ambassador. Photo: @gucci/Instagram
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Recently, the 29-year-old star also made fashion news for fronting Gucci’s campaigns as one of the house’s global ambassadors, per Soompi, after having signed with them back in 2020.

She’s featured the brand in many of her music videos too, from “Blueming” in 2019 to “Celebrity” in 2021, and wore a stunning Gucci green sage tulle crew neck gown at the Cannes Film Festival last year.
Lee Ji-eun aka IU is a South Korean actress and singer. Photo: @gucci/Instagram
Lee Ji-eun aka IU is a South Korean actress and singer. Photo: @gucci/Instagram

The multitalented idol remains a formidable force in both the entertainment and fashion world. And while IU can definitely rock colourful and over-the-top looks from the brand, she also gravitates back to the classics … as with her bags.

Let’s take a look at her bag collection and the history behind the styles she owns …

1. The Gucci Horsebit 1955