How Song Hye-kyo took the fashion and beauty world by storm, from Fendi to Bottega Veneta – but which products are in her new K-drama Now, We Are Breaking Up?

Nov 27 , 2021

Which fashion and beauty brands has K-drama star Song Hye-ko worked with over the years? Photos: @kyo1122/Instagram

The muse of late Chanel director Karl Lagerfeld, Song became Fendi’s first Korean global ambassador in 2021 and attended Bottega Veneta’s 2020 Milan fashion show

The stylish actress plays a fashion designer in Now, We Are Breaking Up, where she rocks Fendi’s Mon Tresor bucket bag and a Sulwhasoo essential lip serum stick

After a two-year sabbatical, legendary Korean actress and fashion icon Song Hye-kyo makes her return in 2021’s long-awaited SBS K-drama Now, We Are Breaking Up opposite heartthrob Jang Ki-yong.

Fans were quickly enamoured by the intriguing plot and the leads’ chemistry as well as the show’s stunning fashion. In the show, the 40-year-old Song plays Ha Yeong-eun, the team leader of a fashion company’s design department. She’s smart, beautiful, ambitious and, of course, extremely trendy.

Song Hye-kyo in Now, We are Breaking Up. Photo: SBS

In real life, Song is just as fashionable as her character. She started her career as a model and has been the muse of many renowned fashion designers and photographers, including the late Chanel director Karl Lagerfeld.

Song has also been one of the most-coveted Korean actresses for brand endorsements for over two decades now; some of these brands even made their way into her new show.

Here, we take a look at some of the biggest luxury brands the actress has ever worked with.

Fendi

As one of Korea’s top faces of luxury, it’s no surprise that Song was named Fendi’s first Korean global ambassador earlier this year. Their collaboration was first published in Harper’s Bazaar Korea.