Lamborghini, Ferrari, Maserati, Ducati and Pagani luxury sports cars and bikes all come from the same part of Italy – a visit to Motor Valley
- Between Bologna and Modena in northern Italy, an area known as Motor Valley is home to many of the world’s supercar and superbike marques
- At Modena’s recent Motor Valley Fest, a futuristic US$2.8 million Pagani Huayra was among the luxury sports cars to catch the eye of fans and executives
If Tuscany has Chianti, the northern Italian region of Emilia-Romagna has “Motor Valley”, an area that boasts one of the highest concentrations of luxury sports cars and motorbikes in the world.
The so-called Land of Motors, covering around 1,000 square kilometres (390 square miles) of prime agricultural land roughly between Bologna and Modena, is home to Lamborghini, Ferrari, Maserati and Ducati, in addition to less well-known brands.
Every year – coronavirus permitting – industry types and fans flock to Modena for a weekend to talk business and admire the spectacular cars and bikes displayed around town. Among those on show this year was a Pagani Huayra, a futuristic supercar produced just a few kilometres away in Pagani’s base at San Cesario sul Panaro, where vehicles are made to measure – and start at a cool €2.6 million (US$2.8 million).
Christopher Pagani, the son of the founder and the marque’s communications chief, said it takes between eight and nine months to manufacture a Pagani car, with customers normally waiting two years between order and delivery.
“In 2022 we are producing some 40 to 45 cars. They are all special because every customer has the opportunity to get in touch with us, visit us, and go on this journey,” he said.
