11 of Hong Kong’s best new Instagram bakeries to pick up cakes, pastries and cookies for celebrations – or just to indulge yourself

Instagram bakeries established in the city over the past year offer everything from unusually flavoured bagels and brownies to vegan-friendly tiramisu

We look at some of the best, including those that cater to children, with cakes featuring popular characters from Pokemon, Disney, Marvel and even Baby Shark

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A sky blue cherry cake by Hong Kong Instagram bakery 126.cake. We look at 11 of the best Instagram bakeries to have sprouted up in the city over the past year. Photo: Instagram / @126.cake

Published: 6:41pm, 27 Jun 2023Updated: 6:50pm, 27 Jun 2023

The number of Instagram bakeries that have sprouted up in Hong Kong in the past year is testament to the rapidly growing popularity of the social media phenomenon.

These businesses are bakeries mostly without a shopfront that, unlike their bricks-and-mortar counterparts, deliver their baked goods or meet customers at designated spots, and advertise their business mostly through Instagram.

They usually start as passion projects, and in Hong Kong must apply for a food factory licence from the Food and Environmental Hygiene Department.

This process takes at least a month (the to-do guide itself is 15 pages long) and the fee is upwards of HK$3,740 (US$480) depending on the size of the factory.

A chiffon cake by Hong Kong Instagram bakery MYOK. Photo: Instagram / @myocakehk

Although Instagram bakeries may have their operations located in less built-up areas where rent is more affordable, provide limited pickup options – commonly at MTR stations at designated times – and typically have shorter existences, their creativity, flexibility, novelty and competitive prices make them attractive.

Below is a list of some of those that have set up in Hong Kong in the past year that you might consider using for your next birthday, engagement, wedding or baby shower celebration.