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Jonathan Vit

Tokyo’s Harajuku neighbourhood has long been associated with colourful and eye-catching fashion. But how did this once-quiet corner of the Japanese capital’s Shibuya Ward become an international fashion mecca?
The Post explores the history and legacy of Harajuku and meets some of the rising stars working to build the neighbourhood’s foundations for future generations.


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Japan

In Japan, Tokyo’s Harajuku district is experiencing a fashion rebirth. Here’s how it became a global trendsetter

Photo: SCMP

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Tourists pose in front of a convenient store at Fujikawaguchiko town, Japan’s Yamanashi prefecture, with a backdrop of Mount Fuji. Photo: Kyodo News via AP

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Nissin cup noodles stacked at a convenience store in Tokyo. Photo: Reuters

Young Japanese are going to coffee shops and bars, unlike earlier generations who shunned such ‘third place’ spaces

In Japan, most people, when asked, say their home is the most comfortable place, but growing numbers are spending time in third- place spaces – social settings including coffee shops, such as Astral Ray Coffee (above), in the western Japanese city of Nara. Photo: Instagram/@AstralrayCoffee

Japanese society promotes a hardworking culture, and very few Japanese people spend time in cafes and bars, although this is changing slowly. Photo: Getty Images

Astral Ray Coffee in Japan has a welcoming atmosphere and a relaxing space for its customers. Photo: Instagram / @AstralrayCoffee

Professor Nobutaka Ishiyama believes third places like Astral Ray Coffee are becoming more popular in Japan. Photo: Instagram / @AstralrayCoffee

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Doraemon models displayed in 2012 outside Harbour City in Tsim Sha Tsui. Photo: SCMP

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An elderly man walking at a shopping district in Tokyo. Photo: Reuters

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Lifestyle

Fashion & Beauty

This Week in Asia

Lifestyle & Culture

The neighbourhood has long been associated with colourful and eye-catching fashion
The Post explores the history and legacy of Harajuku and meets some of its rising stars


As Tokyo’s Harajuku neighbourhood experiences a rebirth, the Post explores how the area gained its reputation as a global hub for youth culture and fashion.


Video | In Japan, Tokyo’s Harajuku district is experiencing a fashion rebirth. Here’s how it became a global trendsetter

The neighbourhood has long been associated with colourful and eye-catching fashion The Post explores the history and legacy of Harajuku and meets some of its rising stars

The neighbourhood has long been associated with colourful and eye-catching fashion

The Post explores the history and legacy of Harajuku and meets some of its rising stars