‘Inspired by the natural rhythm’: South Korean designer to the stars Son Jung Wan on her new collection shown at New York Fashion Week

Brooke Shields and Keke Palmer are fans of hers, and at New York Fashion Week, Seoul-based designer Son Jung Wan showed her spring/summer 2024 collection

Son spoke to the Post about the fabrics and colours she used for it, how she drew inspiration from the natural world and why, for her, ‘fashion is life’

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Son Jung Wan’s new collection, shown during this month’s New York Fashion Week, focuses on the dreamlike and the feminine, and features ruffles, light silk, organza, chiffon, and mesh. Photo: Kevin Tachman

Published: 11:15am, 23 Sep 2023

Most people know South Korean fashion designer Son Jung Wan through her celebrity fans – her flattering designs have been seen on Korean actors like Kim Shin-rok, Yoo Sun and Ji Hyun-woo, and have been worn by American celebrities including Brooke Shields, Arden Cho and Keke Palmer.

Son, who founded her label in Seoul in 2010, is known for sophisticated designs that combine Korean motifs with contemporary styles. Over the years, she’s dabbled in evening wear and bridal wear, as well as custom-made pieces for selected VIPs, including celebrity clients.

This month, Son showed her spring/summer 2024 collection during New York Fashion Week. Titled “Harmony”, the nature-inspired womenswear and menswear collection brought a blast of colour to the runway at Spring Studios.

“This season I was inspired by the beauty of nature, and emotions, like the flow of waves and the beauty of humanity,” Son told the Post backstage before the show.

Son Jung Wan walks the runway during this month’s New York Fashion Week. Photo: Getty Images

“I focused on portraying a sense of gentle delicacy with powerful silhouettes, because to me, that’s true fashion.”