Chinese boy band star’s parents’ bubble tea shop shut after three days – it went viral, and staff, equipment couldn’t cope
- Parents of singer Karry Wang, of Chinese band TFBoys, opened a tea shop in Chongqing, western China, trading on his fame. They didn’t expect what happened next
- Wang fans queued for four hours on first day, and business exploded to the point staff were overwhelmed and machines broke down. The shop has since reopened
China’s multibillion-yuan fan economy promises massive returns for entrepreneurs able to monetise the interactions between stars and their fans – but one couple in the western metropolis of Chongqing appear to have underestimated the thirst of pop music fans for a brush with their idol.
The parents of Karry Wang, a member of mega Chinese pop band TFBoys, capitalised on the fame of their 19-year-old son by opening a bubble tea store named Chaforu in their home city this month, but were forced to close after just three days.
The reason? Business was just too good.
Reports said more than 1,000 fans, mostly young girls, had queued up outside on the first day of business and some had to wait up to four hours to get a drink. News of the store opening spread rapidly on social media and photos of the queue and the outlet’s drinks posted by fans waiting patiently to be served went viral.
Business exploded in the following days and some of Wang’s fans even started queuing at 5am. One fan was quoted by as saying: “I arrived at the shop front at 7.30am. After a long wait, I finally got my milk tea at 11.30am. I even had a chance to have a chat with everyone’s ‘mother-in-law’ [Wang’s mother].”
But Wang’s parents were not prepared for their overnight success. Three days after the shop’s opening, Chaforu announced on Weibo, China’s version of Twitter, that it would be closing temporarily, without providing a reason. In its post, the shop only thanked the fans for their support.
